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PMF Principles

An important objective of the PMF program is to teach our students that success follows those with not only ability, but the correct attitude. This has been learned by observing those successful capital markets participants that have served the PMF students over the past two decades. The PMF has adopted the Five Merrill Lynch Principles, shown below, with the PMF interpretation of each. The PMF interpretation focuses on respect at every level of interaction.



Integrity
Respect for oneself will allow for making the right choices, no matter how difficult. A reputation for ethical action must be earned everyday through honesty, accountability and compliance with professional standards.

Client Focus
Respect for the client will allow attention to the client‘s needs, demonstrated over the course of a long-term relationship.

Respect for the Individual
Strive for an open and honest relationship built on understanding and dignity.

Responsible Citizenship
Showing respect for all those in one‘s community will make the PMF a valued, contributing member of the local community.

Teamwork
Respect for the team will allow each member to place team goals above the individual and encourage group involvement and responsibility for success and failure.